A campaign key visual created for Lavante, a contemporary streetwear brand. The design combines e...A campaign key visual created for Lavante, a contemporary streetwear brand. The design combines e...
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A campaign key visual created for Lavante, a contemporary streetwear brand. The design combines editorial typography, atmospheric photography, and a dark monochromatic palette with warm red accents to create a bold, urban aesthetic.
The poster was designed to communicate Lavante’s identity around street culture, fashion, and individuality while maintaining a strong visual hierarchy suitable for a campaign launch.
My favorite part of this branding and packaging project was working with the different materials. The dark glass, aluminum, and soft paper each bring something different, so I kept the typography and labels simple to help everything sit together.