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UI UX design website for a personalised children's book brand, German market.
The category has been flooded with AI-generated children's books over the last two years - which handed this brand its strongest trust signal by accident. "Keine KI-Texte," written by real authors: three years ago that would have been a strange thing to put in a hero. Now it's the differentiator, so it sits directly under the CTAs rather than on an about page.
Personalisation is demonstrated instead of described. Three covers, three different children's names, fanned so you read them as variants of one thing. No explanatory copy needed - the parent understands the product in about a second.
#webdesign #uiux #ecommerce #landingpage
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