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Road signs exist for one reason: to keep you alive. "Signs of life" is also the phrase we use for the first proof that someone survived something.
The Human by Design moment Twelve road-sign-style concepts were explored for the core mark. Eleven were rejected on camera, each for a specific reason.
The two clearest rejections:
• Emoji-style road signs (cute faces, cartoon expressions on the sign itself) — rejected. It undermines the one rule this system cannot break: every sign shown must be legible as a real, correct Canadian road sign. A funny face on a stop sign is a joke a new driver could actually mistake for real signage. Cute cannot come at the cost of literacy — that defeats the entire premise of a road-sign-literacy campaign.
• Crash/blood imagery for the hero video open — rejected. Fear-based road safety ads get scrolled past; the WHO and Transport Canada's own tone (calm, informational, "toward zero") supports warmth over shock. Kept direction: real consequence stated in plain, quiet type — not illustrated in gore.
Thank you!! 😊
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For the Contra x Envato Challenge, 'Human by Design', we built a brand identity and animated a promo video for 'Olo', an accessible crypto-trading platform.
To us, the core of this challenge wasn't about creating more content with AI, but about maintaining one clear creative direction. When drawing from a massive library of separate AI generations, stock footage, fonts, and music, a project can easily turn into a disjointed visual mess. Envato served as our entire toolkit - from AI-generated audio and assets to stock templates and typography.
But every asset still had to answer one crucial question: 'Does this truly feel like Olo'? Guided by the brand promise of making crypto trading accessible for everyone, everywhere, human instinct drove the entire creative process:
1. Curating over generating: Rejecting raw AI outputs that felt flat or out of context and ruthlessly filtering for what actually worked.
2. Building a visual identity: Applying custom effects to transform generic stock footage into a unified aesthetic.
3. Directing the flow: Motion design, precise typography, and timing every single movement to the rhythm of the music in After Effects. Envato Stock and AI tools dramatically accelerate the build process, but it’s the human creator who infuses the soul. It provides the ingredients, but art direction, taste, and instinct define the quality of the final result.
Toolkit: Envato (Envato AI, Stock, Fonts, Audio) + After Effects & Adobe Illustrator.
Brand DesignCreative Design Motion DesignAdobe After EffectsEnvatoenvatochallengeaftereffectsbranding
Nice🔥
Can a rebrand be successful if most people don't even notice it?
That's exactly what Coca-Cola just proved with JKR
You don't redesign one of the most iconic brands in the world. You amplify what already makes it iconic and make it recognizable from Japan to Argentina.
The logo isn't the story but the rest of the assets are: the ribbon, typography, Arden Square, color system, and every recognizable asset now work together as a stronger, more scalable identity
Do you prefer bold reinventions, or subtle evolutions like this one?
Anita I really like this style 😍
love this style