It's peanut butter. That's the whole point.

One treats it like engineering — dark lab, molecular diagrams, performance claims, a jar built to look like it was formulated rather than made.

The other treats it like inheritance — limestone, olive light, columns and quiet, a recipe that never needed improving.

Same spread on the shelf. One promises the future, the other promises it never changed.

Which jar ends up in your cart? 👇

#packagingdesign #brandidentity #cpgdesign

Temple Nut for me, that inheritance narrative through limestone and olive light is such a specific brief to nail visually. Was this a real client pitch or a personal concept study to explore two opposite positioning strategies?

For this challenge, I created a fictional honey brand called Hummey, a honey brand that focuses on smooth honey made for everyday use. I created a full brand identity and packaging for the brand with the help of @Envato as my main toolkit. The goal is not just to design a brand but to be functional and realistic.@Envato toolkit made it possible by ring the vision to life.

The human by design moment: It started when I sourced for inspiration online and curated a mood board for the brand, from which I got my color. Then I started with the sketching of the logo for the brand and also the label for the product.I sourced my fonts for the project from @envato stock and then designed the logo for the brand. After the design, I needed a product mockup to bring the vision to life. With the help of image gen in Envato, it helped me to turn the sketch. jar to a 3D mockup for the brand. I created some product campaigns for the brand with the help of the @Envato AI image generator.The most important part of the process was how I prompted and directed the AI to give me the result that I wanted for the brand.

I used @Envato in all my processes in terms of:

Font usage for the logo design

Mockup generation with the use of image generation Ai

getting some other mockups from graphics template on @Envato

Creation of video for the product with the help of video generator Ai

Imagery usage gotten from the stock on envato

all at my disposal.

Thank you, @envato and @Contra, for the privilege of participating in this challenge; it was a fun one.

The project includes:

brand identity

Packaging design

the video generation

product campaign

Mockups

Instagram

Twitter

Love the box packaging! Such a beautiful concept😍