2x new patients is a great result. Adding highlighted treatments and trust signals right in the hero is such a simple fix that so many health sites still miss.
Saltline is a digital concept built around the spirit of the ocean, combining a distinctive visual identity with a clean, immersive web experience.
The goal was to create a brand that feels modern, adventurous, and effortlessly premium, with a strong visual direction and an interface designed to make the experience feel as memorable as the brand itself.
Even a small indicator can change how the entire interface feels
Adaptive Position
The badge placement changes depending on the icon’s shape and available space. The result feels more visually balanced but requires individual adjustments.
Fixed Position
The badge always appears in the top-right corner. This creates a consistent and predictable system, but on some icons it may feel disconnected or awkwardly placed.
What matters more in a design system: consistency or optical balance?