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We’ve just wrapped a 4-week Design Sprint with the CHARMS team, shaping the foundations of their new universe — from strategy to story and their first landing experience.
Founder to founder.
We work closely with pre-seed teams through our Go-Live Design Sprint, using our Starter Kit to help turn early vision into something real, focused, and ready to launch.
Branding an empathic AI gaming layer is… surprisingly cozy.
We had a lot of fun creating this universe together with the CHARMS team.
→ Live website: charms.gg
→ Full case study on Contra
Wow!
Love this walkthrough!
Amazing amount of work done. Congrats to the team! 🔥
Thank you @Aleksandrs Prohorovs, it was an intense but very gratifying process.
I love the walkthrough🔥 , we need more of this
Thanks @Lorant Trellay
I will soon be launching a new case study following this same collaborative design process.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Super work
Found some old design work from the archive 🔓 I design so many things over time I lose track of what I've even done sometimes lol
What do you think?
Really nice visual direction — the contrast + atmosphere feel very polished.
From a UX perspective, I especially like how the onboarding screen feels calm instead of “system heavy”. Curious — was the goal more emotional branding or conversion optimization?
A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
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