A cinematic product advertising concept exploring how an everyday writing instrument can be presented with the visual language of a premium commercial.
The creative emphasizes the pen’s form, material, details, and movement through close-up product shots, controlled lighting, and cinematic transitions.
Role: AI Video Creator, Creative Director, Video Editor
The client needed a short fitness ad for people struggling with their weight and finding it hard to stay consistent. The idea was to show a situation people could relate to, then introduce a solution without making the video feel like a long sales pitch.
I used Higgsfield AI to create the scenes and bring the story together, then edited the video to move from the problem to the solution and finally to the offer. The goal was to make the message feel natural, clear, and easy to follow while keeping the viewer interested throughout the video.
Recent design project. The cube was created in Midjourney, refined and cleaned up in Photoshop (yeah), video generated in Google Flow. Interface and icon animations made with Figma. I hope it works okay for iPhone Duo too.
I still can’t seem to master the whole “design in one prompt” thing. What am I doing wrong? /s
I enjoy finding simple visual ideas that make a product feel more premium, memorable, and desirable.
For this concept, I used a vinyl record as a moving display to showcase the product from different angles while keeping the visual clean and fashion-focused.
My work is centered around fashion, footwear, and accessories, creating AI visuals and short-form concepts tailored to the brand, product, and its visual identity.
Concept, creative direction, AI production & edit by me.
Inspired by @ZARA.
Open to collaborations with fashion and lifestyle brands.