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I enjoy finding simple visual ideas that make a product feel more premium, memorable, and desirable.
For this concept, I used a vinyl record as a moving display to showcase the product from different angles while keeping the visual clean and fashion-focused.
My work is centered around fashion, footwear, and accessories, creating AI visuals and short-form concepts tailored to the brand, product, and its visual identity.
Concept, creative direction, AI production & edit by me.
Inspired by @ZARA.
Open to collaborations with fashion and lifestyle brands.
#aicreator #aifashion #fashioncreative #creativeconcept #aivideo #fashionmarketing #creativeDirection #productvisuals #digitalfashion
Great work!
Thank you so much! It truly means a lot coming from you. Your support is incredibly motivating 🤍
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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What does AI get wrong when you hand it a real brief?
I gave Kittl's agentic AI a brief we'd already shipped at Formeta, retail packaging for Ella by Ellaya Health, an at-home device for a common pelvic health condition, sold over the counter in Indian pharmacies. Plain language, no steering.
Pass one: four directions, three of them straight to the wellness reflex, lotus marks and sunrise gradients. All four were front faces attached to no box.
Pass two, with panel requirements and regulatory copy, came back with a real dieline. Glue flaps, directions for use, batch and expiry fields. Structurally a genuine leap.
It was also the wrong product. Invented a manufacturing licence number, added a CE mark to something sold only in India, moved the client to a different city.
On direction, Kittl is legitimately useful and I'd use it again. But healthcare packaging is a compliance problem wearing a design problem's clothes, and the model has no way to know it doesn't know that.
Vague brief gets you pretty. Precise brief gets you PLAUSIBLE. Plausible is the more dangerous one, because a founder without a designer might send it to print.
Last slide is the box we built.
Where do you let AI take the first swing, and where do you refuse?
It was super fun to experiment using Kittl with @Ansh Jamdagni 🫶
Just posted new dashboard for beauty specialists. Share your feedback 💅
Making a Fictional AI Vlog Feel Real
A creative experiment exploring how far generative video can go when the goal is to make a fictional vlog feel real — spontaneous, imperfect and believable rather than obviously AI-generated.
The project was inspired by the current wave of speculation around a possible Kanye West visit to Russia, as well as the unexpected viral spread of 'Silver Night' in Kanye West’s voice. Both became starting points for imagining an entirely fictional trip through Saint Petersburg.
The idea was to place a highly recognisable public figure into a completely different cultural and visual environment and explore how naturally the two could coexist on screen. Everyday locations, cultural details, movement and sound became part of the storytelling rather than simply serving as background.
The visual language deliberately moves away from the polished aesthetic often associated with generative AI, experimenting instead with a more naturalistic, vlog-like approach. The character needed to remain consistent across different locations and situations while the footage retained a sense of spontaneity and imperfection.
Created for the SYNTX AI challenge.
Impressive
