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Following up on those archive branding projects from a year back, specifically the Seart Visuals Branding Project. As to my perspective, when building out an identity, it’s not just about a logo on a flat screen, it’s about how the brand breathes across real-world digital spaces.
And treating a brand with consistency across different formats is what bridges the gap between a simple logo and a living brand.
Would love to hear how fellow designers & at most brand identity specialists perceive this.
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Propora: Brand Identity for a Modern Real Estate Company
Propora is a real estate brand built to feel confident, modern and trustworthy. I designed a complete visual identity that helps it stand out in a market full of safe blues and generic house icons.
The concept
The logo mark is a bold, geometric "P" with a notch cut into its stem. It reads as a rooftop, a doorway and a forward arrow at once, suggesting property, access and progress. It is paired with a heavy, wide wordmark that feels strong and approachable.
Color and tone
Electric yellow-green brings energy and optimism, and makes the brand instantly recognizable.
Deep black adds authority and contrast, so the yellow always pops.
White keeps layouts clean and professional.
What I delivered
Primary logo, icon mark and app icon
Color palette and typography guidelines
Business cards and stationery
Employee ID badges and lanyards
Branded packaging tape
Mobile app icon and home screen mockup
Social and marketing visuals
The result
A flexible, high-contrast identity that works across print, digital and physical touchpoints, and gives Propora a distinctive presence from a business card to a phone screen.
Tools: Adobe Illustrator, Photoshop, Figma, Corel Draw
Tip for your Contra post: Add a one-line tagline at the top, like "A bold identity for a real estate brand built on trust and momentum." Lead with your best mockup, which is the large logo on the yellow background.
I can also write a shorter version for your bio or a client-facing case study if you'd like. Brand design and pakeging Design Product Design
Wow, I love the design and the color combination. Amazing work 😍
☕ Meet DAYLO - A minimalist coffee branding concept featuring bold typography, warm neutrals, and soft colors designed to make every cup feel a little more special. 🤎
Explore the full project on my Contra profile and let me know your thoughts!
