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Brand Identity Direction — EDEN — Premium Organic Farming Platform
Complete brand direction for EDEN — a premium Indian organic farming platform connecting health conscious consumers directly with farmers.
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I started with the engraving. Not as a decoration, not as a retro nod, as the structural logic of the whole system. 19th-century cross-hatching has a quality that nothing digital can replicate: density, obsession, the feeling that every line was placed with intention. It maps perfectly to what deep research actually is. Thousands of micro-decisions, layered until something becomes true.
This is one of the coolest brand identity I've seen! I love the reasoning behind the illustration style!
Taste test time 🍷
Some logo explorations for a brand identity I’m working on.
Different directions, different energies… not sure which one is “the one” yet.
Which one would you go for and why?
53 voted
59%
37 voted
41%
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I like better the Playful version, here's why: the hierarchy is better structured on the Playful version, the brand name - despite not being the bigger element - is clearly the most important one thanks to the boldness of its lines, and you can read each element in order from...
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This is doing something to me 😍 I love it!
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