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Product photography for @sehthaircare, a haircare brand. AI generates in seconds — the work is deciding what to generate, and making it hold up afterwards. Art direction & retouching: Vidrio Studio.
Love this!
The place this usually falls apart is the label — type wrapping around a curve, ink sitting on the substrate — so the retouch time quietly moves off the hero form and onto the copy on the bottle. Was that where most of the post work went here, or was it the product texture and wet edges?
The work is deciding what to generate and making it hold up afterwards is the honest version of the AI workflow most people skip over. Art direction and retouching are exactly where the human judgment still lives. These Seht shots look genuinely premium, not generated.
smear on the label, it still reads
This is amazing. What's your go-to tool for something like this?
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AEROVA - Brand Direction
Exploring two visual directions for AEROVA, a wind-energy brand built around the idea of “Invisible force. Visible progress.”
Both directions use the same identity system, but create a different feeling:
Option A - Deep Green
Option B - Soft Blue
Which direction feels stronger for AEROVA?
27 voted
77%
8 voted
23%
35 votes
Closed
The soft blue palette feels more airy and closer to wind energy! Deep green is so overused in the energy industry so definitely option B.