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Taste Test
AEROVA - Brand Direction
Exploring two visual directions for AEROVA, a wind-energy brand built around the idea of “Invisible force. Visible progress.”
Both directions use the same identity system, but create a different feeling:
Option A - Deep Green
Option B - Soft Blue
Which direction feels stronger for AEROVA?
27 voted
77%
8 voted
23%
35 votes
Closed
Deep Green feels like the stronger direction to me.
Deep Green for a wind-energy brand, it owns the Engineered by Nature line and feels grounded and serious. Soft Blue is nice but every other green-tech company already lives in that pale blue space.
Both palettes feel beautifully aligned with the brand, but the Deep Green feels more distinctive and premium 🌿✨
Deep green
Great work!
Soft blue I like
Deep green
The soft blue palette feels more airy and closer to wind energy! Deep green is so overused in the energy industry so definitely option B.
Deep blue is more clean
A great reminder that simplicity creates impact.
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