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💯 A recent branding case
Brief - Legal AI
Great work!
thank you!
The restraint in the palette and the lowercase wordmark give Brief a calm authority that suits Legal AI well. I especially like how the mark and editorial layout make the interface feel considered rather than overly technical.
That matte stone texture paired with "turn experiments into discoveries" gives it a lab-meets-luxury feel, not the sterile look most legal AI brands go for. Was staying away from that corporate-legal cliche a deliberate call from the start, or something that emerged as the identity took shape?
Naming it Brief and leading with turn experiments into discoveries is a clever way to make a legal AI tool feel like a research instrument rather than software. Did the name come first, or did the name and that tagline land around the same point in the process?
the phone mockup is nice. did you shoot that?
Nice work...
Amazing work! 👏
thanks!
Amazing work!
thank you!
thank you!
The network for creativity
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Guess the client's choice! 🎯
A recent case study for a branding and printing company that offers full-cycle branding services (they print merchandise, packaging, and promotional items on just about anything).
Both had strong arguments, but only one won the final vote.
Which one do you think the client chose?
2 voted
40%
3 voted
60%
5 votes
Closed
Amorado is a fictional AI dating app concept exploring how technology could make dating more intentional without taking away the romance.
The name blends "amor" and "tornado". The symbol combines a tornado, a heart and an arrow in one shape.
The visual identity pairs a soft romantic palette with bold typography, circular halftone imagery and playful digital applications.
A self-initiated concept made just for fun by Lepisov Branding.
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.
Looks very nice welldone