FARO OSTERIA — Italian comfort. Street energy.

A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer.

The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery.

Creative Direction — Mauricio Pontual. Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction.

Explore the complete project: https://www.behance.net/gallery/255879863/Faro-Osteria-Food-Branding-Packaging-Design

Amazing🙌

Lessayer Where Belle Époque elegance meets contemporary minimalism.

The identity started with a simple challenge: how can a luxury pastry brand feel refined and timeless without relying on predictable visual codes?

The answer became a single geometric symbol combining three ideas a crown, a sliced cake, and a subtle reference to the New Zealand sun.

One mark. Three meanings. One distinctive identity.

Here’s a first look at the logo construction and stationery system.

Full case study coming tomorrow.

The branding really speaks through its concept, especially those ray lines that remind us of the suns we used to draw on paper back in the day. Such a clean execution and an amazing idea!