This image showcases a premium food packaging design for AGRUMEA Farm, featuring a collection of gourmet sauces and pesto products in transparent glass jars. Each jar has a metallic gold-colored lid and a beautifully designed paper label with elegant typography, colorful backgrounds, and a refined artisanal aesthetic.
The composition uses a warm burnt-orange background and matching tabletop to create a cohesive, luxurious atmosphere. The largest jar is positioned in the foreground, while three smaller jars are arranged behind it to create depth and perspective.
Key Design Elements
Packaging: Transparent glass jars with metallic gold lids.
Label design: A combination of cream-colored upper sections and bold, colorful lower sections.
Typography: Elegant serif fonts for product names, paired with smaller italic text for product descriptions.
Color palette: Burnt orange, cream, red, green, purple, and gold.
Lighting: Warm studio lighting with realistic reflections on the glass and metallic lids.
Composition: Multiple products arranged at different distances, with the largest product in the foreground.
Background: A seamless orange studio backdrop with a matching surface and soft shadows.
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊