Led a 180-template Retail & E-commerce campaign for Canva Philippines, including IG posts & stories, TikTok live backgrounds, e-commerce banners, and tarpaulins & posters.

We introduced two new doctypes to the local library, starting from one insight: tarpaulins and banners are everywhere in Filipino retail (market stalls, store openings, roadside sales), and Canva didn't have a dedicated template for them.

Five design styles. 180 templates. One goal.

The insight about tarpaulins and roadside banners having no dedicated Canva template despite being everywhere in Filipino retail is exactly the kind of local gap that's easy to miss from outside the market. Smart to build the doctypes around that instead of just localizing existing layouts.

Poster and Postcard Design for Vita Coco - Brand Activation Campaign. I partnered with Vita Coco, the beloved coconut water brand, on their Brand Activation Campaign held in Paris. The event was in conjunction with a run club; they rented a kiosk along the Seine and supplied the runners with their coconut water.... and a bunch of posters and postcards to remember the day by. That's where I came in! I was commissioned 10+ designs that could work as both posters and postcards. Considering the nature of the brand activation, we wanted something that felt fresh, summery, sporty and infused with Vita Coco energy. Think running the streets of Paris, but with a tropical twist. The activation was a huge success; all that's left to say now is... Chérie, On Court? 🏃

"Cherie, on court?" is such a fun pun for a run club tie in, and the colors feel summery without leaning too hard into typical coconut water cliches. With 10+ designs to keep cohesive, how did you keep the illustrated character consistent across posters versus the smaller postcard formats?