Poster and Postcard Design for Vita Coco - Brand Activation Campaign. I partnered with Vita Coco, the beloved coconut water brand, on their Brand Activation Campaign held in Paris. The event was in conjunction with a run club; they rented a kiosk along the Seine and supplied the runners with their coconut water.... and a bunch of posters and postcards to remember the day by. That's where I came in! I was commissioned 10+ designs that could work as both posters and postcards. Considering the nature of the brand activation, we wanted something that felt fresh, summery, sporty and infused with Vita Coco energy. Think running the streets of Paris, but with a tropical twist. The activation was a huge success; all that's left to say now is... Chérie, On Court? 🏃