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A fifth of every roll of fabric is cut away and thrown out before a garment is ever made. Not worn out. Not used. Just wasted — before anyone gets the chance to wear it.
SALVAGE imagines 5,000 jackets built from that waste. Factory offcuts headed for landfill, assembled by hand into outerwear where no two pieces are the same. The mismatched panels aren't a design choice. They're the material showing you where it came from.
Nothing new made. Nothing destroyed. Every jacket one of one.
A concept exploring how the fabric we throw away before it's ever worn could become the product itself.
Concept & art direction — Vidrio.
An unofficial test. Not affiliated with Patagonia.
For brands that want to be desired. — @notvidrio
#TextileWaste #DeadstockFabric #ZeroWaste #CircularFashion #SustainableFashion #FabricWaste #SlowFashion
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SALVAGE — A Patagonia concept campaign.
A self-initiated project exploring how a real environmental problem — the fabric waste generated on factory cutting floors before a garment is ever made — can become the product itself.
The idea: 5,000 jackets built entirely from factory offcuts headed for landfill, assembled by hand through Patagonia's existing Worn Wear repair network. No two alike. The mismatch isn't design — it's the material showing where it came from.
The project covers the full campaign: insight, naming, art direction, product photography prompts, lifestyle imagery, a 30-second case film, and social content — all developed as a fictional activation around a brand with a real sustainability infrastructure to support it.
A concept by Vidrio Studio.
Designed a visual category section for an online fashion store, combining 3D clothing renders with clean UI.
The goal was to make browsing categories feel more visual and engaging while keeping the interface clean and easy to navigate
Logo design exploration from the last few months.
Some locked, others discarded.
