A closer look at the Spektra logo I designed.

The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.

There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.

This is fire, Daniel

The logo conveys the story

What if Google Maps had been designed in the 1920s? 👀

For the #revival challenge, I reimagined Google Maps through the visual language of Soviet Constructivism. Routes become bold diagonals, turns become oversized arrows, and ETA and distance become strong typographic statements. Navigation stops feeling like a quiet interface and starts feeling like a piece of graphic propaganda telling you exactly where to go.

Such a fun exercise in taking something extremely familiar and asking how differently it could have been designed in another time.

Your turn! What modern product would you send back in time, and to which era? 👀

Curious whether the diagonals fought you at phone size — Constructivist posters were built for one long look from across a room, while a nav screen only gets half-second glances from someone already moving. For your question: airline safety cards, sent back to 1960s Swiss...