This is the full production process behind Luvu π sketches, color concepts, final look, 100+ unique animations, start to finish.
And this is Luvu himself: companion and unofficial gym buddy to over 1 million people who probably didn't expect to bond with a cartoon character while doing lunges π
He doesn't do the "wave once and disappear" mascot thing, he sticks around. No transitions, no cutting away between tabs, he's just there the whole workout, judging your form (and he can really dish it out when it's off). Live voice with lip sync, every animation blending smoothly into the next through a full
Rive state machine.
He talks. He reacts. He has moods. Built with an ex-Duolingo team who basically dared me to make people addicted to opening a fitness app, which, fair warning, is a strange thing to be proud of π
Shipped v1 in 6 weeks. Somehow ended up past 1M users. Still not over it.
Product:
https://apps.apple.com/us/app/luvu-home-fitness-workouts/id6747844405
Live Luvu Preview:
https://rive.app/s/Z9lVdZjLk0qKPXkIJR2BaQ/?runtime=rive-renderer (use startLuvu trigger and pick 1-2 idle states)