How do you turn a sense into a symbol?

Sensorium is a luxury wellness brand from Dubai built around the connection between the senses, the body and emotional wellbeing.

For this project, I created a visual language around the five senses, with a unique symbol for each one. Each symbol is built within the same circular structure, giving the elements shared proportions and a cohesive relationship, while keeping enough movement to work across different scales, textures and applications.

How important is visual cohesion to you when building or evaluating a brand system, and how do you approach it?

This is a beautiful way to turn an abstract sense into a system—the shared geometry makes the five symbols feel related without flattening their individual character. The balance between repetition and movement should give the identity a lot of range across touchpoints.

I’m testing two different creative directions and would love your honest opinion.

Version A focuses on a bright, minimal gallery experience with circular visual experiments.

Version B explores a darker, more cinematic product direction for Montairé with hardware-focused visuals.

Which one feels cooler, more premium, and more memorable — A or B?

I’d also love feedback on the typography, layout, animation, and overall art direction.

I’d lean toward Version B. The darker direction gives the hardware more presence and makes the whole experience feel more intentional and engineered. Version A is visually interesting, but B gives Montairé a much clearer identity at first glance.