Technology. Partnership. Growth. A visual identity built around the idea that technology becomes ...Technology. Partnership. Growth. A visual identity built around the idea that technology becomes ...
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Such a refreshing take on a botanical brand! Combining earthy olive shades with bright, sunny accents gives Torchling so much distinct character. Breaking away from conventional green aesthetics was definitely the right move!
A look at the identity I’ve been working on for Sync, a car rental platform in Greece.
You pick the car you want and a local provider brings it to you. Pretty good starting point.
The goal was to give them a brand that could sit comfortably next to the big rental companies and still feel like people you’d actually want to rent from.
I kept their pink and built the layouts around a shape inspired by a car’s side mirror with real cars and Greek scenery inside it.
Big Greek headlines, plenty of space and a system their team can keep easily.