Let’s TAKE FIVE ☕️ A fresh identity for a coffee brand (https://contra.com/p/FYLrEcU2-brand-ident...Let’s TAKE FIVE ☕️ A fresh identity for a coffee brand (https://contra.com/p/FYLrEcU2-brand-ident...
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That checkered border against the punchy color blocking gives it such a strong retro diner feel, really fun packaging. Curious what the client's first reaction was when they saw the full system together, packaging, merch and social all at once?
Not every direction makes it to the final brand.. this was one of the directions we explored for Auren Desarrollos, a new construction and development company we’re currently working with on its branding and website.
I’ll be sharing the final result soon, and I think the difference will be interesting to see.
What do you think?