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Blumee A playful brand built through illustration.
For Blumee, illustration became more than a visual element it became part of the brand’s personality.
We created a playful illustration system designed to feel expressive, youthful, and easy to recognize, giving the identity a distinctive character across different touchpoints.
From coffee packaging and cups to apparel, social media, posters, and everyday brand applications, the illustrations bring a sense of movement and personality while keeping the overall identity cohesive.
A visual language made to feel fun, familiar, and unmistakably Blumee.
Brand Identity · Illustration · Art Direction · Packaging · Apparel · Social Media · Brand Applications
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A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
This collection is a study of how graphics convey states, meanings and visual images.
The works are not united by a single plot canon, but form a common integral language
through mixed techniques: a combination of digital drawing, real paper textures, magazine
collage and naive illustration. Each work is a separate conceptual and visual experiment.
Here, the absurdity of everyday rules (Bonnes Manières) coexists with the mysterious figure of the Commivoyager, and intersect with a pure graphic form (CHAINS). The central place is occupied by the work Повисели и хватит - the first teaser of the future series about the living of real, vulnerable feelings inside the ironic and "fabricated" collage world.
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