☕ GroundWork — Good Coffee, Higher Energy. 🎨 Brand Identity · 📱 UI/UX · 📦 Packaging A modern coffee brand built around energy, creativity, and momentum. ⚡ 💡 The Idea I wanted to create a coffee brand that feels as energetic as the first cup of the day.

🎨 Visual Direction 🖤 Charcoal — premium foundation 💜 Electric Violet — creativity 💚 Neon Lime — energy & freshness 📱 Digital Experience

A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.

☕ Brand Experience

I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.

✨ The Result A bold coffee identity that connects digital + physical experiences under one idea: Good Coffee, Higher Energy. ⚡ What’s your first impression of GroundWork? 👀☕

I personally don't like the colors intensity or shade

I created this 5-slide Instagram campaign for GO CRAZY, a fictional contemporary accessories brand focused on handbags and jewelry.

I created the campaign for a real fashion brand clean, confident, editorial, and wearable. I focused on product storytelling, strong typography, natural photography, and a consistent visual identity across each slide.

#FashionDesign #ArtDirection #InstagramDesign #FashionCampaign #GraphicDesign #BrandIdentity #EditorialDesign #CreativeDirection #LuxuryBranding #Contra