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I created this 5-slide Instagram campaign for GO CRAZY, a fictional contemporary accessories brand focused on handbags and jewelry.
I created the campaign for a real fashion brand clean, confident, editorial, and wearable. I focused on product storytelling, strong typography, natural photography, and a consistent visual identity across each slide.
#FashionDesign #ArtDirection #InstagramDesign #FashionCampaign #GraphicDesign #BrandIdentity #EditorialDesign #CreativeDirection #LuxuryBranding #Contra
wow , interesting
Go crazy might actually make me go crazy 😂
interesting bag
looks very nice
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.
#BrandDesign #CorporateGift #WellnessBranding #BrandExperience #CreativeDirection
Love these!
BONSTER — A Burger Brand Built With Big Flavor & Bigger Personality.
Designed to bring energy, fun, and boldness into every bite, BONSTER combines a playful chef mascot, chunky visual language, and a memorable identity system that feels as exciting as the burgers themselves.
From the logo to packaging elements and brand patterns, every detail is crafted to create a fun, unforgettable burger experience.
BONSTER — Big Bites. Bigger Attitude. 🔥
mockups - @creatsyofficial
#BrandIdentity #BurgerBrand
Going all-blue on a burger brand is the bold call here — it gets you out of the red-and-yellow crowd, but blue is the one colour that doesn't do appetite work for free. Is the mascot meant to carry that warmth, or are you leaning on the food photography for it?
DUNA — Lighting brand identity (self-initiated)
A full rebrand of Lab des Sens Atelier, a Spanish workshop that hand-weaves lighting in natural fibre.
Every piece in their catalogue is named after a Spanish beach — Portlligat, Riazor, Zarautz. The brand itself was named in French. That gap was the whole project: new name, logotype, colour and type system, two collections, bilingual copy and a full set of campaign imagery, all built on one territory — the light of the Spanish coast.
Every image was art-directed before it was made, then generated and finished by hand.
Claude · Higgsfield · Photoshop · art direction throughout.
Unsolicited concept, not affiliated with the brand.
Does the direction land for you? Curious to hear what you'd have pushed further.
