Onaï Skincare | Brand Identity & Social Media Content

Developed a visual direction and social media content concept for Onaï, a skincare brand built around the idea of real skin and real care.

The project focused on creating a distinctive, dark feminine aesthetic that combines skincare-focused messaging with an elegant and bold visual identity. The creative direction was designed to appeal to women aged 18–45 in Egypt, with room for the brand to expand into makeup content.

Key Deliverables:

Brand visual direction and color palette

Logo and visual identity development

Social media post and carousel designs

Creative content concepts and copywriting

Reel and campaign creative direction

Black Friday promotional visual direction

Content planning aligned with the brand’s tone and target audience

The goal was to build a cohesive brand presence that feels recognizable, visually appealing, and relevant to its target audience.

My Role

Social Media Specialist & Content Creator