Menna Amr
Content Strategist | Copywriter | Social Media
Hey Contra! 👋🏻 Let’s make something great together.
I’m Menna, a Social Media Specialist & Content Creator with nearly 3 years of experience turning ideas into engaging content across different industries.
I love combining strategy with creativity to help brands build a strong online presence, connect with their audiences, and communicate their personality through content that feels authentic and intentional.
✨ Here’s how I can help your brand:
Social media strategy & content planning
Creative concepts & campaign development
Content creation, captions & copywriting
Social media management & community engagement
Brand storytelling & visual content direction
From developing content ideas to bringing campaigns to life, I enjoy finding creative ways to make brands stand out while staying true to who they are.
I’m currently open to freelance projects and collaborations with brands, startups, and creative teams looking for someone who can bring both ideas and execution to the table.
Have a project in mind? Let’s talk. 💌
Feel free to reach out — I’d love to hear what you’re working on!
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OnaĂŻ Skincare | Brand Identity & Social Media Content
Developed a visual direction and social media content concept for OnaĂŻ, a skincare brand built around the idea of real skin and real care.
The project focused on creating a distinctive, dark feminine aesthetic that combines skincare-focused messaging with an elegant and bold visual identity. The creative direction was designed to appeal to women aged 18–45 in Egypt, with room for the brand to expand into makeup content.
Key Deliverables:
Brand visual direction and color palette
Logo and visual identity development
Social media post and carousel designs
Creative content concepts and copywriting
Reel and campaign creative direction
Black Friday promotional visual direction
Content planning aligned with the brand’s tone and target audience
The goal was to build a cohesive brand presence that feels recognizable, visually appealing, and relevant to its target audience.
My Role
Social Media Specialist & Content Creator
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Royal Herbs | Social Media Content & Creative Campaign
Developed a creative social media content concept for Royal Herbs, focused on making herbal products more relatable to a younger audience through lifestyle-driven storytelling.
The project included Arabic carousel content, creative copywriting, engaging hooks, and visual storytelling designed to connect herbal products with everyday moments, from fitness and work to relaxation and daily routines.
The goal was to challenge the perception that herbal products are only for older generations and present the brand in a more modern, relatable, and engaging way.
Key Deliverables:
Creative content concept and campaign direction
Arabic social media copywriting
Carousel content and storytelling
Lifestyle-focused content ideas
Audience engagement hooks and messaging
My Role
Social Media Content Creator & Copywriter
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Arabic adaptation & copywriting by me
I worked on the Arabic adaptation of Ariston’s campaign, translating and adapting the original English scripts into Arabic while keeping the brand’s message, tone, and creative direction intact.
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