π The Chicken Option β Brand Identity & Packaging Design
Good Chicken. Brighter Choices.
A bold and playful visual identity designed to make a food brand instantly recognizable.
From logo design and brand colors to packaging, typography, and marketing visuals, every element was crafted to create a consistent and memorable brand experience.
What I Designed:
β¦ Brand Identity & Logo Design
β¦ Packaging Design
β¦ Visual Brand Guidelines
β¦ Social Media Graphics
β¦ Marketing & Brand Collateral
A combination of bold colors, expressive typography, and thoughtful design that brings personality to every customer touchpoint.
Good branding isnβt just about how a logo looks. Itβs about what it represents.
Sharing one of our recent projects: NEXU, a fintech brand identity built around connection, trust, and opportunity.
The idea was to create a visual identity that makes finance feel more human and approachable. The symbol brings together the gesture of reaching out and the strength of a bridge, representing the connection between people, capital, and opportunity.
From the logo concept to the broader visual identity, every detail was designed to communicate confidence, clarity, and progress.
Itβs always rewarding to see how a simple visual idea can tell a much bigger story.
Would love to hear what you think!
Check it out
#BrandIdentity #LogoDesign #Fintech #BrandDesign #ContraCommunity
Which ORBIT pulls you in: the quiet one or the loud one? β¨
One name, two directions. Same idea, an object in motion around a center.
A β Heavy extended sans on black. The orbit is built into the O, a ring with a single satellite. Compact, graphic, impossible to ignore.
B β Light, high-contrast serif with a hairline arc and a tiny spark. The orbit is a gesture, a trail you almost miss. Elegant, airy, a little mysterious.
Wrapping up another brand identity project for a workforce management company.
We're currently putting together the full case study, but here's an early look at some of the visuals. Really pleased with how this one has come together!
We explored several distinct creative directions before arriving at the final identity. And there's plenty of interesting work that didn't make the cut.
While we prepare the full case study, I'm thinking of sharing some of those rejected directions and the thinking behind them.
Would you be interested in seeing what didn't make it?