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ā¢ Jul 4
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The visual system centers on a single letterform ā Z ā folded until it opens into a window, a gesture that reads as both a turn of material and an opening.
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Heritage Fragrance Identity
Hekaya ā ŲŁŲ§ŁŲ© ā means story. It's born from the sea, the smoke, and the memory of scents passed between generations: a fragrance house that doesn't sell a product so much as keep one.
The identity was built to be remembered rather than consumed. A bilingual wordmark lets Arabic and Latin share a single breath. Illustrated engravings, drawn from courtyard and coast, carry the hand of old print traditions. A palette of indigo and desert light holds the whole system in quiet composure ā the tone of something made to last, not to pass with the season.
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This is beautifully crafted. I really like how the identity is rooted in storytelling rather than just aesthetics. Every visual element feels intentional and reinforces the brand narrative
Brand identity for INNO100, a flagship retail store in Shenzhen showcasing 100 of the worldās most innovative products.
The challenge was to position the brand as premium, fashion-aware and future-facing ā without defaulting to the usual cold tech aesthetic.
We combined a soft, atmospheric palette with flowing patterns inspired by city skylines, circuit boards and natural forms. The result is a flexible identity that works across the physical store, packaging, digital touchpoints and brand guidelines.
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I love the animation š Did you do it on AE?