I first designed in Adobe Illustrator and then created the mockups using Adobe Firefly, exploring different layouts, patterns, and details inspired by Canada and my own creative style.
If you're curious about the process, you can watch the full walkthrough here: Designing my own Jerseys 🇨🇦⚽
I'd go with B. The geometric pattern creates a stronger visual identity while still keeping the jersey clean and recognizable from a distance. What often gets underestimated is that sports apparel needs to be memorable in motion, not just in mockups. Which design do you think would stand out more on the field during a match?
New design for sure. The distressed texture in the type makes it feel like actual street photography lives inside the letters. The previous version is clean but this one has grit.
The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.