Choose your product hero shot

Option 2 for me. The single bottle has room to breathe and the FOLLICODE branding reads instantly — it feels like a proper hero. Option 1 is nice for showing the system, but the two bottles compete with each other and the label gets a bit lost in the dark. I'd run Option 2 as...

A quick exploration of two different directions for a wellness product ad.

One focuses on the product, while the other brings more attention to the product information.

These are early explorations, just to get a feel for the brand and its visual direction.

I’d love to hear your honest thoughts. Which direction feels more effective, and what would you improve?

Honest take: the information-first direction wins for me. "It isn't always about body fat" is a proper hook — it speaks to the actual worry behind the product, so it stops the scroll. The product-first shot is gorgeous, but it reads more like a product page image than an ad. One...