We are currently building out the visual identity and content system for Orato (http://www.orato....We are currently building out the visual identity and content system for Orato (http://www.orato....
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Anonta Khan
• Mar 31
We are currently building out the visual identity and content system for Orato, a first-person global news platform focused on real human stories.
As part of this, we are looking for a designer to develop a scalable, globally adaptable visual system across our site and all distribution channels.
Below is the expected scope of work:
1. Site Landing Pages – Design
Clean, editorial-style homepage design
Intuitively and easy to navigate design 
Strong emphasis on headline layouts, storytelling and readability
Modular layout (to allow rotation of stories, not static)
Sections for:
Breaking Stories 
Standard Stories (evergreen)
Featured / Hero Story
Categories (Conflict, Health, Crime, etc.)
Op-Eds
Daily “Quote / Thought of the Day” module
Optional light “Joke of the Day” (subtle, culturally adaptable)
Mobile-first responsiveness is key
Mobile-first responsiveness is key
2. Social Media Templates (Global System)
We want a repeatable template system for content distribution.
Templates for each category:
Conflict
Health
Crime & Corruption
Environment
Science & Tech
Opinion / Op-Ed
Human Stories / Features
Should include:
Headline space
Image/video frame
Subtle Orato branding
Designed for:
Instagram
LinkedIn
X (Twitter)
TikTok (vertical-friendly versions)
YouTube channel
4. Hero Image Templates (For Articles)
Visual identity for story thumbnails and headers
Should feel editorial (not clickbait)
Space for:
Title overlay
Optional quote or first-person hook
Consistent across all stories
5. Social Media Page Banners
Platform-specific banners for:
LinkedIn
X (Twitter)
YouTube
Should communicate:
“Real stories. First-person journalism.”
Clean, credible, news-led aesthetic
6. Podcast Template
Cover art for podcast distribution
Variations for:
Episode-specific thumbnails
YouTube podcast visuals
Should align with overall Orato branding
Space for guest name + episode title
Design Direction
Editorial, new-media, not corporate
Appealing to the masses
Appealing element of whitespace
Comfortable to read font-size and font-style
Minimal, but strong
Trustworthy, global news feel (think: modern newsroom, not blog)
Avoid overly flashy or “viral-style” graphics
Focus on clarity, hierarchy, and consistency
Deliverables
Canva source files (preferred)
Export-ready templates for all formats
Clear system that can be reused internally
Compensation
This is a paid, project-based remote engagement
We are open to fixed project pricing or structured milestone-based proposals
Please include your estimated cost for the full scope in your response
Timeline
We’re looking to begin immediately and move quickly on first drafts.
If this sounds like something you’d be interested in, I’d love to see:
Relevant work (especially editorial/news or content systems)
Your availability
Estimated cost for the full scope
Cipher's avatar
Cipher UI
• Mar 31
Hi Akhan...Saw your job opening for a designer and decided to pitch myself to you...saw you need a designer for not just website design but for social media graphics..My 3 year experience makes me fit for this design role and would gladly want to work with your brand if given...
Anonta's avatar
Anonta Khan
• 1d
@Cipher UI thanks for your interest. I'd love to discuss more and assess the possibility of us working together.
Cipher's avatar
Cipher UI
• 1d
Thanks for your reply...would want us to work together definitely
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