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The client needed a detailed SEO audit report to understand issues affecting their website’s search engine performance. The objective was to identify gaps in on-page, off-page, and technical SEO and provide clear, actionable recommendations within the client’s budget.
🛠️ Work Performed
Conducted a full website SEO audit
Analyzed on-page SEO elements (titles, meta descriptions, headings, content optimization)
Reviewed technical SEO factors including crawlability, indexation, site speed, mobile usability, and internal linking
Evaluated off-page SEO profile
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We rebuilt TechFoundry's website in a week. The brief that mattered most wasn't "make it look good". It was "make ChatGPT and Gemini able to find us".
Buyers ask an AI before they search now. So all 110 pages (26 pages, 80 Aerless™ hardware parts, 4 articles) are server-rendered with real content and structured data a model can cite: Product schema with SKU and MPN on every part, BlogPosting on articles, CreativeWork on case studies, and a robots.txt that lets AI crawlers in.
Three other decisions I'd make again.
1) One hand-coded WordPress theme, three "surfaces": corporate hub, /ai, /aerless. Each gets its own nav, palette and CTAs; the same codebase decides which company you're looking at. No page builder, no front-end framework. Homepage Lighthouse: 98 / 100 / 100 / 100.
2) Leads go where the team already is. Every form posts straight into a Microsoft Teams channel and creates a record in a lightweight CRM I built inside WordPress. Nothing lives only in an inbox.
3) Claude Code and ChatGPT alongside hand-written PHP and JS. That's how one person ships 110 pages in seven days.
What I'd fix on day one next time: reserve space for the animated heroes so mobile doesn't shift layout, and ship an llms.txt next to the sitemap.
If you're rebuilding a site this year: are you designing for AI search yet, or still just Google?
Appreciate the honesty on the mobile layout shift. Are you fixing it with explicit CSS aspect ratios to push that mobile score back above 90?
Strategic SEO & High-Quality Backlink Building
"Executed a comprehensive link-building campaign to secure high-authority backlinks for the client's website. Focused on driving organic traffic, improving search engine rankings, and boosting domain authority through white-hat SEO strategies."
Live Backlink Deliverables:
Blog / Article (Medium):
Business Directory (Sulekha):
Sulekha Business https://share.google/oGVxExA2rkWWbWGN4
Events Platform (AllEvents):
Q&A Platform (Quora):
medium.com
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In today’s fast-paced business landscape, workplace dynamics have transformed dramatically. Traditional corporate team-building exercises…
SEO for a Media Website | On-Page & Off-Page Optimization + Organic Traffic Growth
The client was a media and news website from Kazakhstan with strong potential but limited traffic from organic search and additional Google traffic sources. Although the website was already registered with Google News and Google Recommendations, these channels were generating insignificant traffic.
The main objective was to improve the website's technical SEO, strengthen organic visibility, help authors produce search-optimized content, and develop additional traffic sources that could generate targeted visitors.
Challenges
The website needed improvements across several areas simultaneously. Technical issues affected page speed, indexing and the mobile experience, while the editorial process was primarily focused on topics selected by authors rather than search demand.
The project also required increasing the effectiveness of Google News and Google Recommendations, improving content optimization, strengthening the site's authority and creating additional SEO-focused materials.
What I Implemented
I developed a comprehensive On-Page and Off-Page SEO strategy covering technical optimization, content, usability, link building and traffic-source development.
The technical SEO work included identifying issues affecting page loading speed, indexing and mobile usability, preparing technical tasks for developers, and continuously monitoring the technical condition of the website.
I also conducted a competitive SEO analysis of other media websites in the regional market to understand their strategies, content approaches and methods of generating search traffic.
For on-page SEO, I prepared recommendations for authors covering text optimization, technical content requirements, meta tags, internal linking and image optimization. I also prepared detailed technical tasks for new SEO-focused articles.
Content & SEO Strategy
An important part of the project was combining editorial interests with SEO-driven content creation.
Instead of relying only on topics selected by authors, I analyzed competitors and seasonal trends to identify additional topics with organic traffic potential. These topics were then turned into separate SEO materials designed to expand the website's search visibility.
I also worked on improving the process authors used to prepare and publish articles, helping ensure that new materials were better aligned with search engine requirements.
Additional Traffic Sources
A separate part of the strategy focused on increasing traffic through Google Recommendations, Google News and Yandex Zen.
The website's indexing was continuously monitored through Google Search Console and other tools. New materials could also be manually submitted for indexing when necessary, allowing the team to respond faster to newly published content and indexing changes.
Off-Page SEO
To strengthen the website's authority and support its search rankings, I worked on external SEO and link building.
The off-page strategy complemented the technical and content work by strengthening the site's external authority and supporting the visibility of optimized materials in search results.
Results
After 6 months of SEO work, the website achieved significant growth across both Google Search and additional traffic channels.
Google Search Console recorded:
121K total clicks
2.12M total impressions
5.7% average CTR
Google Recommendations generated an additional 121K visits, while Google News generated another 1,600 visits.
Traffic from other sources increased 62×, growing from approximately 1,000 to 62,000 visits per month.
Business Impact
The project transformed the website's traffic strategy from relying mainly on author-driven content into a broader SEO system combining technical optimization, content strategy, Google Search, Google Recommendations, Google News and external promotion.
The website gained substantially greater visibility, while the editorial team received a more structured process for creating and optimizing search-focused content.
The biggest result was the ability to generate significant additional traffic through Google Recommendations and expand traffic from other sources from 1K to 62K monthly visits.
Conclusion
The project demonstrated the value of combining On-Page SEO, Technical SEO, Off-Page SEO, content optimization and additional Google traffic channels for a media website.
Final result: 121K Google Search clicks, 2.12M impressions, 5.7% CTR, 121K additional visits from Google Recommendations, 1.6K visits from Google News, and 62× growth in traffic from other sources within 6 months.
