Anil Kumar
"Helping businesses scale through smart digital marketing st
Contra Project Title:
Comprehensive Digital Advertising Strategy & Campaign Design for Lenovo
Project Description:
"Developed a full-scale digital advertising framework for Lenovo, leveraging the Google Ads ecosystem. The project encompassed strategic planning across Search, Display, Video, Shopping, and Remarketing campaigns to maximize brand reach and conversions."
Key Strategic Modules Covered:
Campaign Objectives & Targeting: Defined precise target audiences and campaign goals suitable for Lenovo's market position.
Multi-Channel Campaign Setup: Outlined detailed setup plans for Search, Display, Video, Shopping, and Remarketing campaigns.
Creative Execution & Budgeting: Proposed ad copy variations, targeting options, and budget allocation strategies for each campaign type.
Optimization & Measurement: Designed methods for A/B testing ad variations and identified key performance indicators (KPIs) to measure success.
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8
Project Description:
"Developed a full-scale strategic SEO and ASO framework for Mother Dairy as part of an advanced digital marketing assignment. Conducted thorough brand research, keyword mapping, and multi-channel optimization to scale organic search visibility."
Key Strategic Modules Covered:
SEO Fundamentals & Keyword Strategy: Researched and identified primary and secondary target keywords with data-driven rationale.
On-Page & Off-Page SEO: Designed sample optimized web pages (title tags, meta descriptions, H1/H2 hierarchy) and proposed a high-authority link-building strategy.
Local SEO & Tools Integration: Framed local optimization guidelines and integrated powerful SEO tools to track rankings.
App Store Optimization (ASO): Outlined visibility and keyword optimization strategies for mobile app growth.
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12
Strategic SEO & High-Quality Backlink Building
"Executed a comprehensive link-building campaign to secure high-authority backlinks for the client's website. Focused on driving organic traffic, improving search engine rankings, and boosting domain authority through white-hat SEO strategies."
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15
Project: Email Marketing Strategy & Analytics Handbook for EatFit
Developed a comprehensive email marketing and data-driven analytics strategy for EatFit to optimize customer retention, lifecycle engagement, and revenue growth.
Key Highlights of the Strategy:
Audience Segmentation: Created targeted email campaigns for new users, inactive dormant users, VIP loyalty members, and specific dietary preferences.
Automated Campaigns & Content: Designed lifecycle workflows including welcome sequences, abandoned cart reminders, and promotional daily deal newsletters.
Analytics & Performance Tracking: Measured critical KPIs such as open rates (OR), click-through rates (CTR), conversion rates (CVR), and revenue attribution.
Optimization & A/B Testing: Implemented continuous list hygiene practices and A/B testing on subject lines and CTAs to maximize ROI.
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25