Project: Email Marketing Strategy & Analytics Handbook for EatFit Developed a comprehensive email...Project: Email Marketing Strategy & Analytics Handbook for EatFit Developed a comprehensive email...
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Project: Email Marketing Strategy & Analytics Handbook for EatFit
Developed a comprehensive email marketing and data-driven analytics strategy for EatFit to optimize customer retention, lifecycle engagement, and revenue growth.
Key Highlights of the Strategy:
​Audience Segmentation: Created targeted email campaigns for new users, inactive dormant users, VIP loyalty members, and specific dietary preferences.
​Automated Campaigns & Content: Designed lifecycle workflows including welcome sequences, abandoned cart reminders, and promotional daily deal newsletters.
​Analytics & Performance Tracking: Measured critical KPIs such as open rates (OR), click-through rates (CTR), conversion rates (CVR), and revenue attribution.
​Optimization & A/B Testing: Implemented continuous list hygiene practices and A/B testing on subject lines and CTAs to maximize ROI.
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