Contra Project Title:

​Comprehensive Digital Advertising Strategy & Campaign Design for Lenovo

​Project Description:

​"Developed a full-scale digital advertising framework for Lenovo, leveraging the Google Ads ecosystem. The project encompassed strategic planning across Search, Display, Video, Shopping, and Remarketing campaigns to maximize brand reach and conversions."

​Key Strategic Modules Covered:

​Campaign Objectives & Targeting: Defined precise target audiences and campaign goals suitable for Lenovo's market position.

​Multi-Channel Campaign Setup: Outlined detailed setup plans for Search, Display, Video, Shopping, and Remarketing campaigns.

​Creative Execution & Budgeting: Proposed ad copy variations, targeting options, and budget allocation strategies for each campaign type.

​Optimization & Measurement: Designed methods for A/B testing ad variations and identified key performance indicators (KPIs) to measure success.