We rebuilt TechFoundry's website in a week. The brief that mattered most wasn't "make it look goo...We rebuilt TechFoundry's website in a week. The brief that mattered most wasn't "make it look goo...
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We rebuilt TechFoundry's website in a week. The brief that mattered most wasn't "make it look good". It was "make ChatGPT and Gemini able to find us".
Buyers ask an AI before they search now. So all 110 pages (26 pages, 80 Aerless™ hardware parts, 4 articles) are server-rendered with real content and structured data a model can cite: Product schema with SKU and MPN on every part, BlogPosting on articles, CreativeWork on case studies, and a robots.txt that lets AI crawlers in.
Three other decisions I'd make again.
1) One hand-coded WordPress theme, three "surfaces": corporate hub, /ai, /aerless. Each gets its own nav, palette and CTAs; the same codebase decides which company you're looking at. No page builder, no front-end framework. Homepage Lighthouse: 98 / 100 / 100 / 100.
2) Leads go where the team already is. Every form posts straight into a Microsoft Teams channel and creates a record in a lightweight CRM I built inside WordPress. Nothing lives only in an inbox.
3) Claude Code and ChatGPT alongside hand-written PHP and JS. That's how one person ships 110 pages in seven days.
What I'd fix on day one next time: reserve space for the animated heroes so mobile doesn't shift layout, and ship an llms.txt next to the sitemap.
If you're rebuilding a site this year: are you designing for AI search yet, or still just Google?
Ayesha's avatar
TechFoundry logo
Well! thank you for listening to me and accommodating so many design changes quickly!
Zahid's avatar
Thank you, Ayesha, and thank you for the design eye. Most of those changes were the right call, and the site is better for them. Credit where it's due.
Vara's avatar
Appreciate the honesty on the mobile layout shift. Are you fixing it with explicit CSS aspect ratios to push that mobile score back above 90?
Zahid's avatar
Partly, yes. The shift on the homepage isn't actually the animation, it's the two division cards in the hero mounting after first paint, so the grid jumps from zero height to full. The fix is reserving the box: aspect-ratio on each card's scene container, and explicit...
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