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For Hair By Rachel Charles, the customer journey starts before the calendar.
A returning client may know exactly what to book. A first-time visitor may only know the result they want.
I built two clear paths:
• Service information, pricing and first-visit guidance for people ready to choose.
• The Hair Brief for people who need help deciding.
We kept Square for booking. The website gives each visitor context before the handoff.
A useful check for any service website: can a new visitor understand what to choose before you ask them to book?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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