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Cumbia Express — Brand Identity & Visual System
Cumbia Express is a delivery service brand built around a simple, powerful promise: cumplo — I deliver. The challenge was translating that reliability into a visual identity with enough personality to stand out in a crowded urban market, without losing the warmth and cultural familiarity that makes local service brands feel trustworthy.
The identity draws from Colombian street culture and retro Americana aesthetics — a combination that feels both locally rooted and timelessly bold. The central character, a helmeted motorcycle messenger, becomes the visual anchor of the entire system: energetic, recognizable, and instantly communicative of what the brand does.
The typographic system pairs Alex Brush (script, warm, human) with American Typewriter (slab, bold, reliable) — two typefaces that hold natural tension between speed and trust. The 6-color palette — Yellow, Red, Green, Sky Blue, Cream, and Near-Black — was designed for maximum versatility across physical applications: stickers, signage, packaging, and merchandise.
The full brand system includes two logo versions (circular and vertical), four color variations (including high-contrast dark and light backgrounds), a complete sticker collection of 7+ applications, and business card design — demonstrating how a single identity can stretch across an entire brand ecosystem without losing coherence.
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For the #CapCutDesignStudio Challenge, I created 𝗖𝗮𝗽𝗖𝘂𝘁 𝗩𝗶𝘀𝗶𝗼𝗻 — a concept that reimagines CapCut as a wearable technology company 💎
[𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗔] 𝗖𝗮𝗽𝗖𝘂𝘁 𝗮𝘀 𝗮 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆
CapCut Vision transforms CapCut from a video editing platform into an AI-powered smart eyewear ecosystem designed for the next generation of creators. CupCut Vision allows creators to capture moments, transform them through AI, and instantly share them with the world.
I was inspired by CapCut's mission to make creativity accessible to everyone, and I imagined a future where capturing, editing, and sharing content happen as one seamless experience.
[𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄]
For this submission, I developed:
• Brand Concept
• Visual Identity System
• Product Design Language
• Smart Glasses Design
• Packaging Experience
• Creator Ecosystem
• Presentation Deck
[𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄]
To demonstrate my workflow, I also included:
• Recording of the entire creation process
• Brand Concept Presentation
• Complete Design Studio chat history
[𝗠𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲] ❤️
One thing I genuinely enjoyed while working on this project was how intuitive CapCut Design Studio felt ❤️
I realized that great results don't necessarily come from writing perfect prompts. Most of my process involved combining references, exploring visual directions, refining ideas, and iterating creatively. Design Studio made it easy to move from inspiration to concept development and final presentation within a single workspace 🔥🔥🔥
[𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘁𝘂𝗱𝗶𝗼 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗨𝘀𝗲𝗱]
Throughout the project, I used Design Studio for inspiration gathering, visual exploration, product ideation, branding, packaging concepts, and ecosystem development.
Thank you to the CapCut team for creating a platform that encourages experimentation, creativity, and exploration 🫶
[𝗟𝗶𝗻𝗸𝘀]
CupCut Design Studio Chat History: https://www.capcut.com/ai-design?shareId=7647947968217202695
Brand Concept Presentation: https://www.figma.com/proto/reTVCLZxw73WBxxaJOePS0/CAPCUT-VISION?node-id=1-285&viewport=701%2C169%2C0.02&t=Z6lxfa2Fi8czJOxo-1&scaling=contain&content-scaling=fixed&page-id=0%3A1
Video explainer (the same as attached): https://docs.google.com/videos/d/1SSDBHyguM5hNoItyjONVOOouXbL54xgNCdo3w-8jDv8/edit?usp=sharing
If you like this concept and the work behind it, I’d be incredibly grateful for your support. Every like, comment, share, or vote means a lot. Thank you! 🙌
Amazing concept! 💜 I really like how you reimagined CapCut as a wearable tech brand
My favorite part is the AI ecosystem around the glasses. Curious, which part of the project was created first, the eyewear design or the ecosystem idea behind it? 👀
Vaayro Adventure – Travel Brochure & Social Media Design
Description
Designed visually engaging travel brochures and promotional social media creatives for Vaayro Adventure. Each brochure was crafted around specific travel destinations such as Spiti Valley, Ladakh, Jaisalmer, and Sangla Valley.
The brochures included complete travel information such as itinerary planning, route maps, trip highlights, pricing details, accommodation information, inclusions, exclusions, and destination insights. The goal was to create informative yet visually appealing marketing materials that inspire travelers and increase trip bookings.
Beautifully designed!
Designed a series of premium social media creatives for Varni Exports, showcasing agricultural and food export products through visually engaging and brand-consistent designs. The goal was to enhance product presentation, strengthen brand credibility, and communicate export-quality standards to global audiences.
Nice
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