The name comes from the glazed ceramic tiles that have covered the walls of southern Spain for centuries. Blue and white, geometric, repeated endlessly across courtyards, churches and village kitchens.
The visual identity draws from that same language. One color, repeating forms, a system you recognize before you read it. The entire branding comes from there, from a material that already existed, waiting for someone to put it on a bottle.
Branding, visual system and art direction by Bong Studio.
I really like how the identity transforms a cultural reference into a recognizable visual system. It feels familiar before the audience even reads the label.
I can relate to this approach I recently explored a similar idea through a typeface project inspired by traditional...
MØD is a matcha cafe brand built on one line: coffee, tuned to your mood.
The identity carries an easy, unhurried voice across every touchpoint. "Where to? Who cares" on the go. "Grab your coffee. We'll figure out the rest." on the counter. Signature drinks like MOMINT bring it to the menu: made with a mom's warmth, finished with a minty cool.
Scope: logo, cup and bag packaging, website, social media.
Full case study: MØD Coffee
Which slide would make you order?😊