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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
How many concepts die in your drafts folder? 💀
In the spirit of Inktober, a digital sketch that never saw the light.
This was a lettering-inspired brandmark sketch playing with the letter K and the movement of hair. I archived it before presenting it. Not because I didn’t like it, but because I felt it wasn’t the right direction for that project.
This is how it would probably have looked, there are still things I’d want to refine.
Has it ever happened to you that you discard a concept even though you like it?
Love the idea of sharing concepts that never made it to the final stage! The K and hair movement is a really interesting direction. Do you usually revisit archived concepts later, or do you prefer to leave them behind?
What happens when one website has to talk to two different people?
A client of ours teaches two audiences at once: expecting mothers who want a calm pregnancy, and women who want to become doulas. One brand, one site, two very different reasons to visit.
The usual fix is a hero that speaks to "everyone" and lands with no one. We designed it as a fork in the road instead:
1. Two doors in the hero. "I'm pregnant" and "I'm training to be a doula", side by side, equal weight. The visitor picks a path in one click, and the headline above them stays about the shared value.
2. One voice, two tones. The mothers' path is softer: fewer words, more room, gentle photos. The doula path is more structured: modules, certification, dates. Same fonts, same colors, different rhythm.
One proof section, split in two. Testimonials from mothers on the left, from doulas on the right. Each visitor sees people like them before the price.
Writing for everyone is writing for no one. Give each reader a door.
Have you ever designed a page for two audiences at once? How did you split it?
Love that purple hero with the two cards right up top.