iRAD — Brand Identity & Website iRAD is a Swiss teleradiology company providing specialist radiological reporting and support to hospitals, clinics and medical centres.

The goal was to build a visual identity that could communicate expertise and reliability without relying on the cold, clinical aesthetics traditionally associated with healthcare.

Starting from the brand identity, I developed a softer and more contemporary visual language through a distinctive colour palette, refined typography, generous whitespace and rounded graphic elements. The visual direction balances the precision of a highly technical service with a more human and approachable personality.

This language was then translated into a bespoke website, designed from scratch around iRAD’s content, audience and positioning. Subtle motion and graphic details add personality while maintaining a clear and intuitive experience across desktop and mobile.

The result is a brand that feels professional and credible, while deliberately moving away from the conventional visual codes of the medical sector.

Scope: Brand Identity · Logo Design · Art Direction · Website Design · Digital Art Direction