Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
For Fit2Order’s new Pickleball Band, we created a complete product experience inside Kajabi – from the landing page and checkout to order forms, confirmations, and the post-purchase flow.
A fun one for us because it meant adapting Kajabi to work for a physical product while still keeping everything simple for the team to manage.