🎬 A year, condensed into one story. This project wasn't about picking the best clips

🎬 A year, condensed into one story. This project wasn't about picking the best clips—it was abou...🎬 A year, condensed into one story. This project wasn't about picking the best clips—it was abou...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Kaushik Ramakrishnan

pro

• Jul 27

🎬 A year, condensed into one story.

This project wasn't about picking the best clips—it was about capturing the feeling of an entire year.

The footage came from different cameras, different places, and different moments. The challenge was finding a narrative that connected everything into one cinematic recap.

Every decision—from the pacing and transitions to the color grading and soundtrack—was made to make 365 days feel like a single journey.

Since the full video is over 3 minutes, I've linked it on my Instagram for anyone who'd like to watch the complete edit.

I'd love to hear what you think.

🎥 Full film: https://www.instagram.com/reels/C1uqwnVSBxb/

#VideoEditing #Storytelling #TravelFilm #CinematicEditing #PremierePro #Portfolio #CreativeProcess

https://contra.com/p/BQRPbveN-2023-recap-a-year-in-motion

Adobe Premiere Pro Instagram cinematicvisuals

2023 Recap: A Year in Motion

max

• Jul 29

When Joshua Tree Senior Living approached me, they didn't need "another website."

They needed a website that made families feel something.

Choosing a senior living community is one of the biggest decisions a family will make. People aren't comparing features—they're looking for reassurance. They're asking:

"Will my loved one be happy here?"

That question shaped every design decision.

Instead of starting with colors and layouts, I started with the story.

We used the StoryBrand framework to reposition Joshua Tree as more than a place to live. It became a place to belong.

Here are a few of the key decisions behind the project:

🏡 We sold a feeling, not a facility. The homepage doesn't begin with amenities. It begins with comfort, connection, and the promise of feeling at home.

🎯 Every section had one job. Each section answers a different question visitors naturally have: • Can I trust this community? • Will my loved one be safe? • Will they make friends? • What's the next step?

Removing confusion makes taking action much easier.

🎨 The design reflected boutique hospitality. Rather than the typical clinical blue healthcare palette, we built around the warmth of their terracotta brand color, soft neutrals, elegant typography, and generous white space to create an experience that feels welcoming and premium.

🖋️ Copy was treated as part of the design. Beautiful layouts can't compensate for unclear messaging. Every headline was rewritten to speak to emotions before features.

📱 The experience was designed for two audiences. The future resident and their adult children often visit the website together. The messaging needed to create confidence for both.

The final result is a boutique Webflow website that reflects the same warmth, care, and attention visitors experience when they walk through Joshua Tree's doors.

One reminder this project reinforced for me:

Good websites don't simply communicate information. They reduce uncertainty.

That's often the difference between someone leaving... and someone scheduling a tour.

Have you noticed a website that made you feel something before it tried to sell you something?

I'd love to hear your thoughts.

#Webflow #WebDesign #SeniorLiving #HealthcareMarketing #StoryBrand #Relume #WebsiteStrategy #UXDesign #BrandStrategy #ConversionDesign

Maty Sandoval

max

• Jul 29

The StoryBrand framework applied to healthcare marketing is such an underused combo, most senior living sites still lead with amenities lists. Did the client push back at all on the terracotta warmth over the usual clinical blue, or were they already bought into that direction?

Ernesto Carrazana

pro

• Jul 28

I just published my first verified project on Contra! And I also hit a milestone: I reached the top 5% on Contra, and this first project was the piece that sealed it.

https://contra.com/p/LbeeBXUq-olyns-advertising-media-kit-redesign-2026

Maty Sandoval

max

• Jul 30

Top 5% and a verified project landing in the same post is a great milestone stack. What made this particular DOOH kit the one that sealed it, the scope of the deliverables or something about how the client relationship played out?