Brand identity for Practix, a UK-based supplementary learning centre helping students deepen thei...

Brand identity for Practix, a UK-based supplementary learning centre helping students deepen thei...Brand identity for Practix, a UK-based supplementary learning centre helping students deepen thei...

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Chief Osaretin

• Aug 1

Brand identity for Practix, a UK-based supplementary learning centre helping students deepen their academic knowledge while building the character and confidence to thrive beyond the classroom. The challenge was to build a brand that could hold two ideas at once, rigorous enough to produce real academic results, warm enough that students actually want to be there, without one undermining the other.

I was commissioned to develop the full identity, built around a central concept: Future Ready. Every element of the system was designed to carry both registers simultaneously. The logotype uses weight to signal academic seriousness, paired with a staggered arrangement that introduces deliberate playfulness.

The dot above the "i" was designed as a small device encoding the brand's core belief, that learning should be enjoyable. Two typefaces work in tandem, one carrying professionalism and authority, the other adding warmth and energy, so the identity never tips into purely corporate or purely informal. The palette of orange and blue, creativity and trust, is extended with a set of vibrant secondary colours, giving the system room to flex across applications without losing coherence. The result is a brand as ambitious as the students it serves, one that communicates seriousness and joy in equal measure.

Brand Design Graphic Design Motion Design Adobe Illustrator Affinity Designer Cavalry

Daniel G Bright

max

• Jul 30

Had a nice play with this logo I made to create an animation that gives away the mood of the brand a little better.

logo Animation Figma

Danny Kinz

pro

• Jul 31

Awesome

Anna Grenier de cardenal

• Jul 30

A beer label turned into a restaurant : and honestly, I still find that pretty wild.

At the beginning, the project was simple: build a strong identity for the beer and design a label people would remember. Then the beer launched. People loved the taste, but they also really connected with the branding, the label, the colors, the tone, the whole personality of Hoch. That response pushed the owner to think bigger: What if Hoch became more than a beer? That’s how the idea of opening a restaurant around the brand started. And suddenly, the identity had to leave the bottle and enter a real space. I worked on translating the original visual world into: → Signage → Menus and printed materials → Social media content → Branded details throughout the space → A complete restaurant experience The most exciting part was making sure it still felt like the same Hoch people had discovered on the label, just bigger, more immersive and alive. This project reminded me why I love branding so much. Sometimes, you design a label. And sometimes, that label becomes the starting point for an entire world people can walk into. Here’s a look at how Hoch evolved from a bottle into a restaurant.

craftbeer branding foodandbeverage