Selling a $2M penthouse in one month. One afternoon, a client came to us with thisSelling a $2M penthouse in one month. One afternoon, a client came to us with this
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Selling a $2M penthouse in one month.
One afternoon, a client came to us with this challenge. We had just delivered her first content calendar and finished setting up her new profiles — her brand barely existed, but her exclusive on the property lasted only one month.
We activated her existing client database, but conversion rates were low. We needed an express strategy to reach a small group of highly qualified people — fast.
We didn't want to be invasive. So we created two exclusive evenings instead.
With the help of a private banking co-host and an invited gallery, we got access to qualified candidates from their UHNWI portfolio and their most loyal collectors.
A wine tasting inspired by the art collection inside the penthouse — moving through each room, each piece. Canapés. Ten brilliant minds sharing conversation.
The penthouse sold. So did 2 paintings from the exhibition.
It wasn't a sales event. It was an experience built around two of our buyer persona's deepest interests.
The bank offered a private experience that built trust and loyalty — at no cost to them. The gallery got a new exhibition space in front of highly qualified prospects. Everyone walked away with something.
One weekend. Two evenings. A result no paid campaign would have achieved in that timeframe.
This is what happens when you stop thinking in channels and start thinking in people.
In my work, I don't design campaigns. I design the contexts where important decisions get made comfortably.
Sometimes that's a wine tasting. Sometimes it's something entirely different.
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