Red Bull — Bringing “Gives You Wings” to Life

I created this independent motion design concept around one clear idea: make “Red Bull gives you wiiings” happen on screen.

I built the visual direction around Red Bull’s existing blue, silver, red, and yellow palette. Bold typography, clean layouts, and a chilled can visual keep the product at the centre of the story.

The animation moves from anticipation to flight. Small feathers appear, wings unfold behind the can, and the can lifts through clouds before the final tagline. I used wing flaps, floating feathers, and moving backgrounds to give each scene a sense of movement.

To make the video, I combined AI-assisted product imagery with custom wing illustrations and programmed animation. I refined the timing, transitions, and text placement, then added an original soundtrack with airy sound effects timed to the reveal and flight.

The finished video is 24 seconds, in 5:4 format at 60 fps.

This project shows how I approach brand motion design: start with a clear idea, build a consistent visual story, and make the movement support the message.

Independent portfolio concept using Red Bull’s existing branding.