A dark wearable, metallic surfaces and neural imagery form the central composition. This is an independent NeuroDNA portfolio concept, not an official campaign. The wording in the artwork is illustrative concept copy, with no tested product-performance claims.
The design question is about visual hierarchy: does the device stay in focus, or does the neural imagery pull too much attention away?
Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept
UNDERSTUDY is a theatre identity that opens circles onto doubled eyes, black voids and displaced cheeks, in hot pink Didone on pale sage, with the cast list as texture.