── .✦ 𝑻𝒉𝒓𝒐𝒘𝒃𝒂𝒄𝒌 to Zaaer a multi-property management platform, and building its MVP took months of user research, wireframing, UI design, and prototyping.
I designed it in 2022.
Looking back, I keep wondering...𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝘄𝗲𝗿𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗶𝘁 𝗶𝗻 𝟮𝟬𝟮𝟲?
I'd probably use 𝗔𝗜 to rapidly explore UI concepts, iterate from wireframes → high-fidelity, and use 𝗙𝗶𝗴𝗺𝗮 𝗠𝗼𝘁𝗶𝗼𝗻 to create interactions that once took much longer. I'd expect to save a significant amount of time.
𝗕𝘂𝘁 𝘁𝗵𝗲 𝗨𝗫? That part wouldn't change.
I'd still spend days mapping user flows, validating ideas with stakeholders, and collaborating closely with engineers to make every interaction simple, accessible, and feasible to build.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
A car rental website shouldn't make people think too much. It should help them find the right car, understand the price, trust the service, and book with confidence.
I designed SENE around exactly that principle.
Need a website that turns visitors into customers?
I help businesses create modern, conversion-focused websites that look premium and make the user journey easier.
The low-poly scene already has a strong sense of place, and the 60fps browser target makes the interaction feel ambitious in the best way. I especially like how the restrained palette lets the “Explore the Silo” typography lead the experience.